Remarketing, and How it Drives More Sales (Albury)

23 June 2022

TITLE: Remarketing, and How it Drives More Sales (Albury)

DATE: Thursday 23 June 2022

TIME: ​12pm - 1.30pm

LOCATION: Atura Albury, 648 Dean Street, Albury, NSW 2640

COST: Free!

ORGANISER: BEC Business Advice


About this event

Remarketing or retargeting, is the act of connecting with those people who interact with your website.

Why would you remarket?

The rule of seven quite simply states that it takes an average of seven interactions with your brand before a purchase will take place. This means you may need to engage with a person as many as seven times before making the sale!

Even if you have warmed up your audience, they may still need a reminder to purchase. This could be in the form of additional incentives, or just more information about why your offering is worth it.

Remarketing and retargeting efforts give you the opportunity to drive home your sales points.

This one hour lunchtime seminar will cover

  • What is remarketing?
  • Why is it so powerful?
  • How you might use it in your own business.

About the speaker

Darren Vowles grew up in the Murray Region. He brings amazing knowledge to business owners on topics such as marketing, content development and growing sales. He is also a great storyteller.

Darren is a highly motivated contributor, well adapted to dynamic, cross-functional marketing environments. His experience includes:

  • End-to-end product lifecycle experience from ideation through to launch.
  • Marketing Automation.
  • Experience in performance product marketing and/or product development functions, with a focus on adoption and engagement.
  • Experience working closely with Product Management and Engineering teams to develop and launch new products to market.
  • Data-led approach with strong analytical and quantitative skills.
  • Enthusiasm for new digital technology and future trends.
  • Experienced in the use of Google, Live Chat, Video, Insitchu, WordPress and Woo commerce.
  • Proficient at INSIDE.TM by Powerfront.

Darren is the founder of Wine Food Hotel, Channel (Streaming Service for Sony Australia), The Institute Of Digital Marketing, Australia, France and USA (Digital Standardised education in partnership with Holmesglen), The Little Kitchen Group (Distributor of Food and Wine products and services to Guest Houses in the North East and South Coast of Victoria), and is the owner of (Small Business Advisory Agency in Beechworth and St Kilda).

Darren has facilitated Digital Marketing and Communications Projects for Mercator Lighting, Arlec Australia, Bunnings, Genovese, David Bromley, Amazon, Harvey Norman, Middy’sand Mark Tuckey Furniture Australia.